The secret behind the success of Rihanna’s Home overcoming difficulties at the box office (video)

Animated family film ‘Home’ easily topped the North American box office with $54 million from 3,708 theaters in a much-needed win for Jeffrey Katzenberg’s DreamWorks Animation.

Animated family film Home easily topped the North American box office with $54 million from 3,708 theaters in a much-needed win for Jeffrey Katzenberg’s DreamWorks Animation.

Overseas, the music-infused title has earned $48.2 million for an early worldwide total of $102.2 million, including an OK $24 million for the weekend from 64 markets.

The bigger winner offshore was Cinderella, grossing $38.7 million from 52 markets to trump Insurgent as well and top the foreign chart.

In the U.S., the strong pre-Easter performances of Home and Warner Bros.’ R-rated comedy Get Hard, coming in No. 2 with a pleasing $34.6 million debut from 3,175 locations,

helped to drive domestic revenue up nearly 10 percent over the same weekend last year. Get Hard marks the largest R-rated opening for stars Will Ferrell and Kevin Hart.

Heading into the weekend, both films were tipped to earn in the mid-$30 million range, but Home, about a teenager on the run (Rihanna) who teams up with a misfit alien (Jim Parsons), vastly exceeded expectations for DWA and partner Fox. Rihanna’s star power was a big boost, and marks her first turn in an animated film.

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