On Friday, August 5, 2011, Barbadian superstar Rihanna gave a heart-felt performance to 25,000 fans in her native country of Barbados. 

The Barbados Tourism Authority (BTA) and Roc Nation produced the concert held at the world-renowned Kensington Oval which featured pyrotechnics, elaborate costumes and cutting edge choreography.

Rihanna took a moment to reflect on her roots on stage, stating, “Barbados, I just want to thank you guys for your unconditional love and your support. 

I travel everywhere in the world and nothing feels like this place… never. 

And it all started like really two streets over from this oval where I grew up, where I was raised, right there in Westbury — singing in the shower, annoying my neighbors. 

Now I’m back home with a full-on concert for my country. Thanks to you, Barbados!”

Rihanna has signed a multi-year deal with the BTA to exclusively promote her hometown island of Barbados as a tourist destination. The full-length concert officially kicked off the three-year deal. As a cultural ambassador for the island of Barbados, Rihanna will exclusively promote the destination through advertising campaigns, promotional appearances and via her social media presence.

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