Today, the music star Rihanna shared the news that Fenty Beauty with its 10.7 million followers on Instagram is being launched on the Norwegian market. 

Fenty Beauty set a standard in the industry when it launched in the US in 2017 with foundation colors in over 40 shades. 

Diversity was at the centre, and therefore almost only black, plus-size models graced the campaign images. 

It didn’t take long before Fenty Beauty became one of the best-selling make-up brands in the world and has several times ended up at the top during measurements for beauty products.

I started Fenty Beauty because I wanted to create a beauty brand that includes all types of people.

I want everyone to feel beautiful, recognized and strong regardless of ethnicity, culture, skin color or style, says Rihanna in a press release about the announcement.

Over the past few years, the Barbadian R&B star has won numerous awards for her music, designed clothing with Puma and developed her own makeup and skincare brand. On the production side is LVMH-owned Kendo, which is known for sales successes such as Kat Von D Beauty and Marc Jacobs Beauty.

The Fenty Face

With Fenty Beauty, Rihanna is redefining the rules of how we should apply makeup. Instead of a multi-purpose product that can be used for everything, she has created products to cover different needs. There’s also a wide range of products to create light and shadow effects on the face so you can highlight the features you love most, and shimmer products in both dry and cream textures so anyone can easily recreate Rihanna’s signature look with glowing, healthy skin , highlighted smokey eyes and glossy lips. She has been inspired by the youth on social media and developed skin products such as foundation and powders that should leave the same effect with even tone and smooth skin as a filter.

Holy Grails

Beauty manager Sonia Uppal has tested the products:

– I love the cream blush Cheeks Out, which is soft as butter and melts into the apples of the cheeks, the cream bronzer under the same name, Cheeks Out, which gives a natural glow and leaves sun-kissed skin. The Gloss Bomb lip gloss is also high on the list – it gives fullness and moisture to the lips. There is a sea of ​​products, so I recommend starting with products for the skin and lips, before you rush over everything else. If you want to learn more about the products and get inspired, you can follow Rihanna’s own make-up artists Priscilla Ono and Hector Espinal on Instagram. They show how to get the most out of each and every product and how to use them.

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