The Secret Behind Rihanna’s Fenty Puma Collection

Kanye West and Justin Timberlake have shown it’s not enough these days to just be successful at one thing.

Which is why Rihanna is teaming with Puma for her own line. And now you can get it in South Florida.

After much anticipation, Rihanna’s collaboration with Puma is finally out.

The festivities started at the SIX:02 store inside Aventura Mall.

Kirta Carroll, SIX:02: “We have a complete takeover of the SIX:02 store, so everything here today is the Fenty Puma by Rihanna collection.

The store has been Ri-Ri-fied to match the black-and-white look of the clothes.

Kirta Carroll: “The general look of the collection is inspired by Rihanna’s overall style as you’ve seen and really reflective of her edgier look.”

Silhouettes we first saw during New York Fashion Week in February.

Rihanna: “It’s a unisex line, so there’ll be things for guys and girls.”

The line features lots of lacing, and kimono jackets with exaggerated sleeves.

Rihanna: “The inspiration, in general, the aesthetic was just some Japanese street culture, with a little bit of a haunting gothic twist but very lightly.”

To accessorize, check out these fun chokers.

Kirta Carroll: “What you’ve seen for a gym headband turned into an accessory to wear around your neck.”

There are fuzzy flip-flops and heavy boots.

Kirta Carroll: “Traditional wedge boot, stacked heel, a rugged lace on the bottom, and really an edgier look that is great for stomping around the streets and really showing off your style.”

If your style is sporty and sexy, this sweat suit might just be perfect.

Kirta Carroll: “Taking a typical sweat suit and making it more fun, more sexy, more wearable on the street.

As for the pricing, the line isn’t exactly cheap.

Kirta Carroll: “Anywhere from $80 for a great oversized tee to $600 for the boots that I’m wearing today.”

On the other hand, those are some hot boots.

Here’s Ri-Ri holding them in white at her New York launch on Tuesday.

The singer’s takeover of “SIX:02” will go on ’til Sunday, but if you can’t make it…

Kirta Carroll: “We’ll continue to carry the product and have whatever is left over. We’ve definitely seen that the hot pieces are selling through really quickly.”

We know that’s music to Rihanna’s ears.

Rihanna: “I’m so happy and I can’t wait for people to see it and wear it. That’s gonna be the best part!”

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Source: Los Angeles Times

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