In the following seasons, this strategic partnership will include seasonal collections, as well as capsule collections conceptualized and curated by David Beckham himself.

The former England player will exploit the highlights of his own style through each stage, expressing them throughout the concept and design process.

The collections will showcase his signature style as well as his 24/7 high-end lifestyle positioning, committed to outstanding quality and design.

The focus of the collaboration is luxurious and streamlined men’s clothing, with the first collection to be introduced to consumers in Spring/Summer 2025.

In addition, David Beckham also appears in the global campaign of brand this Fall and Winter season.

“David Beckham is a global fashion and sports icon. With a businessman’s mindset and a true passion for fashion, he perfectly embodies the values of BOSS.”

Daniel Grieder, CEO of HUGO BOSS, said: “We look forward to seeing the first collection and look forward to working closely with David Beckham in this multi-year partnership.”

“Over the years, I have always wanted to invest more time in the field of design and fashion. However, I want to make sure I collaborate with a brand and team that can deliver global and impactful values. I was very excited to collaborate with BOSS, and very impressed by the brand’s ambition, creativity and desire to reach perfection. I look forward to the day when we can share with the public what we have been working on, including the Fall Winter 2024 campaign, the first step in our long-term partnership,” David Beckham shared.

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Source: Tampa Bay Times