Rihanna is currently planning to launch a hair care line under her Fenty brand.
The news about the 34-year-old was reported by several sources on Thursday, and Billboard noted that her company.
Roraj Trade, LLC, filed two applications for Fenty Hair with the United States Patent and Trademark Office last Friday.
The media outlet noted that the singer’s forthcoming collection would include ‘accessories such as hair bands, bows, clips, ribbons, scrunchies, wigs, curlers, pins, brushes, combs, and more.’
Many of Rihanna’s fans expressed their excitement about the upcoming launch of Fenty Hair on various social media platforms.
The Only Girl (In The World) singer has not made any public comments about her new business venture as of yet.
The hitmaker, Robyn Rihanna Fenty, previously trademarked her last name for commercial usage in the early 2010s.
She went on to officially launch her cosmetics line, Fenty Beauty, to widespread success in 2017.
The brand also became the subject of praise for its wide range of shades that cater to a myriad of skin tones.
Rihanna went on to launch a fashion house under the Fenty name in 2017, although it shut down last year.
She later released a lingerie brand, Savage X Fenty, which became highly successful upon its debut.
Savage X Fenty’s offerings have since been the focus of a set of fashion shows that have been taped and released on the Amazon Prime Video streaming platform.
Rihanna subsequently released a skin care line, Fenty Skin, in June of 2020.
She has since adopted a hands-on approach to promoting her brand and has appeared in several of its promotional materials.
Savage X Fenty’s offerings have since been the focus of a set of fashion shows that have been taped and released on the Amazon Prime Video streaming platform.
Rihanna subsequently released a skin care line, Fenty Skin, in June of 2020.
She has since adopted a hands-on approach to promoting her brand and has appeared in several of its promotional materials.
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Source: The Wall Street Journal
