David Beckham emerged with the talented players of the 1992 generation of Manchester United. 

After 30 years, David Beckham is still a unique phenomenon in sports because his influence is not only limited to the football field, 

but also spreads to many fields such as fashion, advertising, society, business…

When he was a player, David Beckham knew how to exploit his own value and personal brand to turn the name Beckham into a big brand. 

In the world, there are many famous players for their handsomeness, but David Beckham knew how to exploit his “handsomeness and gentlemanly qualities”. 

Beckham’s handsome appearance and elegant style have been imitated by fans from the way he dresses to his hairstyle, 

thereby making David Beckham a “magnet” attracting big brands.

Personal brand contracts worth millions of dollars have always been David Beckham’s main source of income, not just from his salary in football. Some of the lucrative contracts include: with Adidas, worth 160 million euros in a lifetime contract signed in 2003. Or David Beckham also has a $50 million stake in the Haig Club whisky brand owned by the beverage giant Diageo. He has also been the face of the Italian luxury car company Maserati since 2021. In addition, David Beckham is also the face of the British car company Jaguar in the Chinese market. In the advertising campaign of Italian luxury fashion brand Armani, David Beckham also pocketed 25 million euros for the period 2012 – 2014. Becks signed a contract worth 55 million euros to appear in the EA Sports video game, FIFA 21 in 2020.

We cannot list all the big brands that want the presence of the co-president of Inter Miami Club. But it can be affirmed that after 30 years of working in football, David Beckham’s brand face has never stopped being hot. With his face and business mind, Beckham has brought himself a huge fortune that many top players dream of.

It can be temporarily calculated that including all financial and non-financial assets he owns minus unpaid debts, David Beckham currently owns about 450 million USD.

Because of his good business mind and personal brand image value, David Beckham still wants to exploit and make a lot of money from football. He is currently a co-owner of Inter Miami Club in the MLS. The young team has only been established for about 5 years and is still struggling at the bottom of the rankings, but Beckham has attracted big stars of contemporary world football such as Lionel Messi, Sergio Busquets or Jordi Alba to join. Surely if it weren’t for David Beckham, those superstars would not have come under his wing. And just one month after the arrival of these superstars, Inter Miami won all the Leagues Cups and won the first title in the club’s history.

It can be seen that David Beckham is the master of making money in the football world, not by his football talent but by building and developing his personal brand to turn it into a money-making machine.

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Source: USA Today