In a surprising turn of events, Justin Baldoni, the director of *It Ends With Us*, has launched a new website detailing the legal drama that has unfolded surrounding the film. 

The website includes a series of documents, including a statement allegedly written by Blake Lively and Ryan Reynolds, 

aimed at holding Baldoni accountable for the negative publicity that has plagued the movie. 

The ongoing legal dispute between Baldoni and the power couple has left fans and industry insiders questioning what went wrong behind the scenes.

The controversy began in August 2024 when the William Morris Endeavor (WME) agency, 

which represents both Lively and Reynolds, allegedly communicated that the couple was “furious” with Baldoni and Wayfarer Studios. 

The issue stemmed from the film’s marketing, which some perceived as positioning the movie as a “Barbie film,” a branding move that upset Lively and Reynolds. Additionally, the couple was reportedly unhappy with how the studio elevated Baldoni’s role in promoting the more serious themes of the movie, which they felt was misaligned with their public image and expectations.

In response to this growing tension, Lively and Reynolds allegedly drafted a “statement of contrition,” seeking to place the blame on Wayfarer Studios for the film’s negative press. According to Baldoni’s website, the couple wanted to ensure that the studio took full accountability for any damage to their reputations. The statement, which was reportedly prepared around August 12, 2024, included an apology for the movie’s troubled production and the fallout it caused for those involved.

The alleged statement began by acknowledging the film’s issues, saying, “‘It Ends With Us’ was a troubled production which we take full accountability for. We are very sorry to everyone we caused upset to privately and publicly.” The couple also expressed support for the film’s cast and crew, particularly Blake Lively, the author Colleen Hoover, and other key players, noting that any negativity aimed at them was the studio’s responsibility to own.

Lively and Reynolds further explained that the production team had mutually agreed that the film’s cast would promote the movie separately, which they stated was understandable given the circumstances. The couple’s statement continued, referencing Baldoni’s popular book and podcast *Man Enough*, with the following line: “We have always said we are not perfect and even if unintentionally make mistakes, we will always own them. We hold ourselves accountable, it’s not anyone’s job but ours and that’s part of being ‘man enough.’”

However, the statement didn’t go down as planned. Both WME and Wayfarer Studios reportedly found the apology insufficient and criticized it as vague. In fact, they claimed the statement “implies culpability without substance” and failed to address the core issues that had caused the backlash in the first place. WME, in particular, argued that if the goal was to quell the negative online attention surrounding Lively, the statement would only fuel the fire and make matters worse. As a result, Baldoni and Wayfarer Studios rejected the statement, refusing to release it.

This entire situation has escalated into a full-fledged legal battle. In December 2024, Lively filed a formal complaint alleging sexual harassment by Baldoni during the filming of *It Ends With Us*. Baldoni has vehemently denied these allegations and, in turn, filed a $250 million libel lawsuit against the *New York Times* for its reporting on the matter. In response, Lively has filed a lawsuit against Baldoni in New York Federal Court, accusing him of sexual harassment, retaliation, breach of contract, infliction of emotional distress, invasion of privacy, and lost wages.

As of now, the legal drama surrounding *It Ends With Us* is far from over, and the situation continues to unfold. Baldoni’s website has added a new layer to the public understanding of the conflict, revealing key documents and statements that were previously unseen. The case is set to go to trial in March 2026, and it’s clear that this dispute between the director and the Hollywood power couple is far from being resolved.

With each new development, fans and industry insiders are eagerly watching to see how this legal drama will play out and whether it will have lasting implications on the careers of those involved. What started as a highly anticipated film has now become a tangled web of legal battles, public statements, and reputational damage, leaving many wondering how it all went so wrong.

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