Hoda Kotb was among the many celebrities spotted at Super Bowl LIX,

and a particular snapshot from the event had fans buzzing with excitement.
The former Today co-host took to Instagram on Sunday, February 9, to share a series of photos from the thrilling game between the Kansas City Chiefs and the Philadelphia Eagles.
Kotb, 60, captioned her post with an enthusiastic, “Oh what funnnnn!!! #superbowl #nolastrong.”

However, it was the second image in the carousel that truly grabbed fans’ attention

it featured the journalist beaming as she posed alongside Hollywood icon Kevin Costner, 70.

The cozy snapshot quickly set social media ablaze, with many followers speculating about the possibility of romance between Kotb and the Yellowstone star. In the comment section, Today co-anchor Savannah Guthrie playfully fueled the rumors, writing, “New couple alert cc @jennabhager 🚨.”
Kotb’s fans also chimed in, expressing their excitement over the idea of the two stars together. One Instagram user wrote, “Hoda & Kevin 💙,” while another gushed, “Ohh la la Kevin Costner 😉 😉 💋.” A particularly enthusiastic supporter shared, “You and Kevin Costner just made my whole day!! 😍.”
Yet another admirer encouraged Kotb, writing, “You go girl!!! So good to see that beautiful smile. Kevin isn’t bad either! ❤️❤️.”

This isn’t the first time the idea of Kotb and Costner as a couple has sparked discussion. In June 2024, during an on-air segment on Today, the chemistry between the two was noted by viewers. One fan had even commented on Instagram at the time, “Hoda!! Kevin Costner is single 🤩 I see a little chemistry there ❤️.” Others echoed the sentiment with remarks such as, “Hoda and Kevin?❤️,” and, “Hoda single and Kevin single…..”
While Kotb’s Super Bowl selfie with Costner had fans swooning, the actor’s presence at the big game also made headlines for a different reason. Another viral moment from the night involved Costner posing alongside comedian and actor Pete Davidson, leading to a wave of humorous reactions across social media.
One X (formerly Twitter) user quipped, “Pete Davidson confirmed dating two-time Oscar winner Kevin Costner.” Another joked, “Pete Davidson and Kevin Costner? Jesus. That guy can date anyone he wants. #SuperBowlLIX.”

With all the lighthearted speculation surrounding Costner, it seems Kotb may have some unexpected competition if she’s interested in the Hollywood veteran. Regardless of any real-life romance, fans certainly enjoyed seeing the two together, whether at the Super Bowl or on their television screens.
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