The Duchess of Sussex, 42, is soon to debut her new lifestyle brand, American Riviera Orchard, after teasing the launch by sending jams to influencer pals.
However, the royal mum-of-two could face some “challenges” with its success, claims a brand strategist.
Brand strategist Lucie Green believes Meghan will have to decide whether to make her products expensive or accessible, and she’ll have to be careful about any royal references.
Speaking to Fabulous, Lucie shared: “Positioning will be a tightrope, whether to go very high-end and exclusive or make the brand more accessible.”
Now, Editor-in-Chief of Majesty Magazine, Ingrid Seward, claims including Prince Archie, five, and Princess Lilibet, three, with the brand could help its success.
Particularly following the Duke and Duchess of Sussex coming bottom in royal popularity in a recent YouGov poll, with only Prince Andrew below them in the table.
The royal expert told Fabulous: “I feel that they are going to need the addition of their children to kind of burnish their own image.
“I think if Meghan’s got her head screwed on right and we all think she has and she’s very smart, I think she would definitely want to go slightly down the kiddie line.
“Because most mums do, when they have young children, you want to get involved with them in every way you can.
“And of course, you see what they like and you see how they react to things.
“So I think I think very, very likely that Meghan will start to include some sort of kiddie things in her range of jams or whatever she does, maybe specialised children’s food.”
Meghan announced she was launching American Riviera Orchard in March, and teased it on Instagram.
According to a report from Page Six, Meghan’s company will focus on home, garden, food, and general lifestyle content.
The brand will reportedly sell home goods, such as cookbooks, food and kitchenware.
A trademark application for ‘American Riviera Orchard’ showed Meghan could sell cutlery, decanters, legume-based spreads and even napkin rings.
One source said: “She’s been working on this for over a year and it’s all the things that are close to her heart — all the things she’s passionate about.”
Many royal fans have posted their enthusiasm for the launch on social media, with one saying: “So excited for these lovely heavenly jams from American Riviera Orchard, a wellness brand I will subscribe to!”
Another added: “The more things they add to the list of potential products for American Riviera Orchard, the more excited I get. I’ll buy everything there.”
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Source: Los Angeles Times
