Brooklyn Beckham, son of football icon David Beckham and fashion mogul Victoria Beckham, 

is once again stepping into the spotlight, this time in the food and beverage sector with his new brand, Cloud 23. 

Known for his eclectic career choices, which range from photography to modelling and even hot sauce creation, the 25-year-old is now preparing to make waves in the culinary world.

Cloud 23, a brand inspired by Brooklyn’s father’s iconic number 23 jersey worn during his time at Real Madrid and LA Galaxy, marks a new chapter in his career. 

This move comes shortly after his collaboration with the plant-based restaurant Mora Mora, as he continues to expand the Beckham family’s business empire.

A Cloudy Beginning: Brooklyn’s Smoothie Creation

Brooklyn shared his latest venture with his followers on Instagram on January 13, 2025, unveiling his Cloud 23 brand and its first product: a smoothie. He posted a picture of himself holding Cloud 23 merchandise, along with the recipe for his “Brooklyn’s Cloud smoothie.” The smoothie, made with ingredients like mango, banana, coconut yogurt, and hemp, aims to fuel health-conscious resolutions for the New Year. Brooklyn even added a personal touch to the recipe, noting that while it doesn’t contain Cloud 23 sauce, it pairs perfectly with a drop of sweet jalapeno for those who enjoy a little kick.

This marks Brooklyn’s latest foray into the world of food. His previous culinary ventures include the creation of his own hot sauce and the launch of the Wesake brand, which reflects his passion for Japanese cuisine and sake.

The Beckham Legacy in the Food World

While many may know Brooklyn for his famous parents, his career trajectory has been defined by his own pursuits. Brooklyn’s interest in food began in earnest with the launch of his video series “Cookin’ with Brooklyn” in 2021, which gained significant attention during the pandemic. Since then, he has continued to explore the culinary world, diving into a variety of food-related projects.

The Cloud 23 brand takes Brooklyn’s passion for food and wellness to new heights. By combining his culinary interests with a brand tied to his family legacy, Brooklyn is solidifying his place in the competitive food and beverage industry. This move also builds on his previous endeavors, including his collaboration with plant-based businesses, which have been an increasing part of his lifestyle.

Brooklyn’s Growing Business Empire

With a net worth reportedly reaching £10 million in 2023, Brooklyn’s business ventures extend well beyond food. His career spans multiple industries, including modelling, photography, and business. As a young entrepreneur, he has secured deals with luxury brands like Tiffany & Co. and Pepe Jeans, making his mark in the world of fashion and lifestyle. His photography career also garnered attention when he shot for Burberry at just 16, despite lacking formal training.

Brooklyn’s photography collection, “What I See,” published at the age of 18, also made waves, although it was met with mixed reviews, particularly regarding some of the photographs’ technical quality. Despite this, Brooklyn’s career has continued to evolve, with each project reflecting his diverse interests and ambitions.

His most enduring pursuit, however, remains his culinary journey. In 2023, his ventures into food production, including his hot sauce line and his work with plant-based brands, led to widespread recognition. Now, with Cloud 23, Brooklyn is positioning himself as an entrepreneur in the making, with a brand that’s poised to capture the attention of those looking for health-conscious, innovative food options.

Facing Criticism and Embracing Opportunities

Despite the excitement surrounding his entrepreneurial ventures, Brooklyn has faced criticism, particularly regarding his lavish Netflix series, which attracted backlash for its extravagant production costs. The controversy surrounding the $100,000-per-episode extravagance, with a production crew of 62 people, drew significant public scrutiny. However, Brooklyn has shown resilience in the face of criticism, continuing to push forward with his ventures and embrace the opportunities that come his way.

Brooklyn’s Cloud 23 brand is another example of his ability to turn his passions into tangible business ventures. Whether it’s food, fashion, or photography, Brooklyn has demonstrated his versatility and determination to succeed. As he continues to explore new avenues and build on his family’s legacy, it’s clear that Brooklyn Beckham is carving out a place for himself as a multi-faceted entrepreneur with a growing influence in both the food industry and beyond.

As 2025 begins, it seems that Brooklyn’s journey has only just begun, and his fans will be eagerly following every step of his evolving career.

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