When in trouble send for Becks, seems to be the go-to mantra for the world’s big companies (and some rather iffy states.)
![](https://i0.wp.com/celebrity.zululion.com/wp-content/uploads/2024/05/image-688.png?resize=402%2C268&ssl=1)
And here’s that boy again (now a much-tattooed 48) trying to dig poor old AB InBev out of another hole.
Sales of Stella are down 3% in the US it seems so Mother is off the case and agency du moment Gut on it, with a new global campaign.
Because Becks, says AB InBev, is the “epitome of premium values.”
![](https://i0.wp.com/celebrity.zululion.com/wp-content/uploads/2024/05/image-689.png?resize=406%2C255&ssl=1)
A new “brand ambassador” in the form of Dylan Mulvaney didn’t exactly help the same stable’s Bud Light.
![](https://i0.wp.com/celebrity.zululion.com/wp-content/uploads/2024/05/image-690.png?resize=405%2C249&ssl=1)
Becks is far more mainstream than that of course but…
![](https://i0.wp.com/celebrity.zululion.com/wp-content/uploads/2024/05/image-691.png?resize=404%2C247&ssl=1)
Quite awful in an almost bewildering number of ways.
MAA creative scale; 2.
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Source: The Wall Street Journal