After her remarkable stint on I’m A Celebrity… Get Me Out of Here!, Coleen Rooney has been making waves once again, this time for her foray into the world of wellness and fitness.

Known for her poised demeanor and dedication to her family, Rooney has now shifted gears to pursue a new business venture focused on health, nutrition, and self-care.

Recently, she shared a striking bikini selfie on her social media platforms, which served not only as a reminder of her physical transformation but also as a subtle plug for her latest endeavor:

her own range of wellness products. The image, posted to her millions of followers, showed Rooney flaunting her toned physique, alongside the announcement of her nutrition brand,

which she hopes will help others lead a healthier lifestyle.

Rooney’s new venture into the wellness industry marks an exciting chapter for the mother of four. Since leaving the jungle, she has been keen to capitalize on her increased public profile,

using her platform to promote a more holistic approach to health. The bikini selfie was part of a series of posts where she encouraged her followers to prioritize their physical and mental well-being. Rooney’s dedication to fitness has been evident over the past several years, and her commitment to promoting healthy living through her nutrition range shows that she is not only looking to lead by example but also to inspire others to embrace wellness in their daily routines. The launch of her brand is the culmination of months of hard work and planning, something that has clearly paid off given her enthusiasm and the positive reception of her product line.

While Coleen’s latest project seems to be garnering plenty of attention, there has been much speculation surrounding her personal life, particularly her relationship with her husband, Wayne Rooney. Despite the success of her recent endeavors, there has been no sign of Wayne’s involvement in her new business venture or any public appearances alongside her. The absence of Wayne in the recent updates has led many to wonder about the state of their marriage. In the past, Coleen and Wayne have been known to keep their family life relatively private, but the continued silence around his presence in her latest endeavors has fueled rumors and raised questions. Some fans have speculated that perhaps Wayne is taking a step back from the limelight to allow Coleen to shine in her own right, but his lack of visibility in recent posts has undoubtedly caught the attention of the public.

However, it’s clear that Coleen is relishing the opportunity to focus on her own growth and career at this stage in her life. While the attention on her personal life might be unavoidable, especially given her high-profile marriage to Wayne, she seems determined to carve out her own path independent of her husband’s fame. The gym selfies, combined with her active promotion of her wellness brand, highlight a new chapter where she is prioritizing her health, self-care, and professional aspirations. For Coleen, this period represents a time of reinvention, one where she can shine as an individual and be celebrated for her own achievements, rather than solely for her role as a wife or mother.

As Rooney continues to expand her wellness empire, it will be interesting to see how her brand evolves. Her success in I’m A Celebrity has undoubtedly played a key role in propelling her into the spotlight, and with the growing demand for wellness products and lifestyle brands, her timing couldn’t be better. Whether or not Wayne joins her in promoting her new business or remains out of the public eye, Coleen is clearly taking charge of her own narrative. With her strong presence on social media, her fitness dedication, and her entrepreneurial spirit, she is well on her way to establishing a successful empire in the wellness industry—one that could have a lasting impact on her personal and professional brand.

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