” Messi has brought Inter Miami to a new level financially. We expect to earn at least 200 million USD this year.
Remember, this revenue number is really huge, in our context. is playing in a temporary stadium (Chase stadium has a capacity of just over 21,000 seats)”,
Xavier Asensi said in a recent interview with EFE news agency (Spain). Mr. Asensi,
along with David Beckham and Inter Miami co-owner, billionaire Jorge Mas, were the ones who participated in the deal to recruit Messi.
“With the arrival of Messi, we have moved from a budget of just over 60 million USD/year to about 125 or 130 million USD/year.
But accompanied by extremely large economic and media growth, especially explosive in 2023.
This growth is exponential with a series of deals from leading companies, giving us significant financial growth. We are very pleased with this sponsorship. It is not only a matter of quantity but also of quality,” Mr. Asensi expressed.
Messi’s presence has helped Inter Miami be sponsored by “big companies” such as Royal Caribbean and JP Morgan Chase. Most recently, the “giant” Visa also signed a long-term cooperation commitment with David Beckham’s football team as president.
“Inter Miami is still looking for big partners to take us to the next level. The effects Messi brings to the team are enormous, including influence on the field and financial aspects. This year, we expect to reach an unprecedented revenue level in the club’s history, more than 200 million USD,” Mr. Asensi shared.
“We are very happy with our current path, very proud of the team and all the work that is being done. We just need to keep improving. I worked at FC Barcelona for 11 years. years as commercial director.
However, with Inter Miami and Messi, I can reveal that the team has earned more money on the pre-season tour (2024) than any other club has ever earned before. All of that is thanks to the Messi effect. He changed the entire club and brought a huge change in MLS,” Mr. Asensi emphasized.
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Source: Tampa Bay Times
