Fans are turning against Beyoncé and Jay-Z, partly due to P Diddy’s recent controversies. This news was reported by Catica, and shared by Rich Lux on YouTube. 

Rich Lux also talked about his makeup look and palette, promoting it as a fun, travel-friendly product.

He also mentioned a new makeup setting mist from L’Oreal Paris, which sets makeup in three seconds. 

Rich Lux praised its waterproof and transfer-proof qualities, and expressed excitement to use it at an upcoming Megan Thee Stallion concert.

The video shifted to discussing Beyoncé and Jay-Z’s silence amid P Diddy’s scandal. Rich Lux noted their long friendship and Jay-Z’s previous support for Beyoncé. 

Beyoncé recently launched a hair care line, Sacred, but faced criticism over claims that she used a wig in promotional videos.

There was a significant backlash online, with many accusing Beyoncé of misleading her audience about her natural hair. The controversy was intensified by comparisons to Rihanna, who also launched a hair care line called Fenty Hair.

Rihanna’s Fenty Hair line includes various products such as shampoo, conditioner, and heat protectant, with prices ranging from $18 to $36. Rich Lux expressed excitement over these products and promised to review them soon.

Rich Lux discussed the robust marketing behind Rihanna’s Fenty brand, supported by LVMH, and contrasted it with Beyoncé’s marketing strategies. Beyoncé’s Ivy Park brand with Adidas suffered a significant sales decline last year.

Despite her musical success, Beyoncé’s ventures into other industries like makeup and clothing have struggled. Rich Lux suggested that Beyoncé’s lack of personal promotion and engagement with fans might be a factor in these challenges.

The video also highlighted legal issues faced by Rihanna’s Savage Fenty brand, including a lawsuit in California and potential legal troubles in Texas. Rich Lux warned viewers to check their credit card statements for unauthorized memberships.

Rich Lux critiqued Beyoncé’s marketing approach, suggesting that she needs to be more vocal and engaging on social media to promote her products effectively. He mentioned Beyoncé’s previous business failures, like House of Deréon and Ivy Park.

Fans’ growing discontent with Beyoncé and Jay-Z was attributed to their silence during Diddy’s scandal. Rich Lux noted that their lack of public support for Diddy has not gone unnoticed and may be damaging their reputation.

Rich Lux pointed out that Beyoncé’s album, Cowboy Carter, lacked promotion, which might affect its success despite its high-profile collaborations. The source of fans’ frustration seems to be the Carters’ perceived detachment from current events.

Rich Lux hinted that industry insiders believe Beyoncé and Jay-Z are avoiding public appearances to distance themselves from Diddy’s legal troubles. This strategy, however, may backfire as fans expect more transparency from their idols.

In conclusion, the video by Rich Lux provided a mix of personal promotion, makeup tips, and celebrity gossip, focusing on the controversies surrounding Beyoncé, Jay-Z, and Rihanna’s business ventures. The fans’ reaction to their silence amid P Diddy’s scandal could signify a shift in their public image.

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Source: Los Angeles Times