Rihanna is school-ready in her newest fashion stunt. The singer and businesswoman fronts the Fenty x Puma Creeper Phatty “In Session” campaign,
which was released on Thursday to promote the latest iteration of the Creeper Phatty sneaker.
Rihanna signed as the creative director of the campaign, which was shot by Philippa Price.
The singer included a varied cast to represent different characters from the high school universe, including the theater kid, the popular girl, the nerd and even a class pet.
Chloe Cherry from “Euphoria” portrayed the school’s emo girl while award-winning actress Anjelica Huston became the principal.
All of the models, including Rihanna, are wearing dramatic versions of typical schoolwear pieces, including oversized dresses, monogrammed suits and statement ties.
The Fenty x Puma Creeper Phatty “In Session” sneaker, highlighted in the campaign, is now available in three new colorways: triple-black and classic red and white corduroy.
The style comes in sizes for all ages and can be purchased at puma.com, Puma Stores and global retailers such as Foot Locker, JD Sports and Zalando.
“Your whole school will be wearing the Creeper Phatty’s and this campaign plays with that vision. We chose these colors and material very purposefully for back-to-school. The black-on-black corduroy remind me of my very own childhood, a uniform approved shoe with the twist I always wish I had,” Rihanna said via statement.
Rihanna first teamed up with Puma in 2014 as the brand’s global ambassador and creative director, overseeing the women’s division. In 2015, they released the successful Creeper sneaker, which earned Rihanna the Shoe of the Year Award at the FNAAs in 2016. The initial partnership ended in 2018. Five years later, Puma announced Rihanna’s return with a new Fenty x Puma line. In November 2023, Rihanna reintroduced the Fenty x Puma collaboration with the Creeper Phatty, an updated version of the original Creeper.
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Source: CNN
