According to research conducted by Hootsuite (social media management platform) for Newsweek magazine (USA),
Harry and Meghan are the most mentioned couple on TikTok but the discussions tend to be negative. .
“Most people are harshly critical of their relationships. While #HarryAndMeghan has 5 million views, #WilliamAndKate only has 715 thousand views.
TikTok users also like to compare the two couples, especially taking a closer look at Meghan and Kate. They do choose sides.
The comments section for videos surrounding the royal family is abuzz with support and criticism of their every move – from behavior and fashion to appearance and interactions,
” Eileen Kwok, expert social marketer at Hootsuite, told Newsweek.
The study lasted 30 days. Initially, the number of posts was almost the same for William, Harry and Meghan with 6,000 posts. Princess Kate has fewer posts, about 5,000.
After the set time, the data changed dramatically. Harry has the most posts (140,000) and the most views (13 billion). Followed by Meghan (115,000 and 11 billion), William (79,000 and 11 billion) and Kate (65,000 and 10 billion).
The majority of online users are interested in posts about the four royal members aged 18 to 24, the Gen Z age group. Prince William has the highest percentage of Gen Z viewers, 66%. .
Hootsuite noticed that TikTok’s search bar linked the Princess of Wales to the keywords “tennis”, “indecent”, “paparazzi” and “coronation”.
“There are many comments on TikTok about her timeless beauty and looks. It took us a few searches to find a negative video about her. Meanwhile, a negative video about Meghan appears on the first page, delving into her scandals. The TikTok crowd likes to compare the two, but they seem to support Kate more,” Kwok informed.
As of August 8, the video with the most Likes for the keyword “Kate Middleton” came from The Independent account, about her attendance at the Wimbledon tennis tournament. It received 620,000 Likes despite not being a fan video.
The second most liked video about Kate is also about Wimbledon (418,000) but carries negative messages created by individual users. Other videos in the Top 5 favorites all have positive content.
Meanwhile, the keywords associated with Prince William are “young” and “Kate”. According to Kwok, most of the videos about William are positive, praising him as a father, his kindness towards strangers, his serious demeanor and admiration for his relationship with his wife.
The most liked video for the search term “Prince William” was about his trip with his family to the Royal International Air Tattoo military air show on July 14, reaching nearly 200,000 Likes.
Hootsuite noted that the Welsh couple has built an active fan community on TikTok, always creating a steady stream of new videos showing off their good side.
The TikTok search bar links Prince Harry to the keywords “Meghan,” “divorce,” “lawsuit,” and “audiobook.”
Kwok said the top videos about Harry involved images of him and Queen Elizabeth, Meghan’s divorce rumors or various conspiracy theories about their relationship and images with his biological mother, Princess Diana.
The two videos about Harry that received the most likes (as of August 8) are both footage of the meeting between actor Cillian Murphy and the red-haired prince at the 2017 event. Among them, the British Phantom actor The country was caught looking at Harry unsympathetically. One video received nearly 300,000 Likes and the other had nearly 225,000 Likes.
The next two videos with the most Likes are both about Meghan, with sarcastic content.
However, Harry is not always viewed negatively. The final video in the Top 5 shows a sweet moment between Harry and his son Archie.
For Meghan, the top keywords in the TikTok search bar were “divorce”, “Prince Harry”, “rude behavior”, “narcissistic personality disorder” and “trouble”.
“From this data, it appears the TikTok crowd is looking for negative behavior. The first video to appear was exposing Meghan’s bad behavior. Other videos focus on appearance comments (speculation about plastic surgery), dark secrets, before/after pictures, and style,” Kwok revealed.
According to research, the two most liked videos about Meghan are not bad content but do not come from ordinary users. Both posted by host Ellen DeGeneres, referencing moments from the TV show in 2021 (Likes 325,000 and 182,000, respectively).
However, three videos in the Top 5 favorites all compared her to her sister-in-law Kate, created by ordinary users. All three did not show a gentle view of Meghan.
In addition, many people regularly post videos criticizing Meghan and Harry. Some are even influential TikTokers.
Representatives of Kensington Palace and the Sussexes have not commented on the new research.
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Source: Tampa Bay Times
