Rihanna‘s fashion career may have kicked off with an Armani collaboration in 2011.

But the industry really started to take notice when Puma announced her as its new global brand ambassador and creative director just two years later.

The Barbadian hitmaker first teamed up with Puma in 2014. During this time, she would oversee the popular athletic brand’s women’s division while launching her own Fenty x Puma line. 

Come 2015, the more popular Fenty Puma Creepers arrived, serving up an edgy take on the brand’s iconic Suede sneaker.

Since linking with the sportswear giant, the singer’s gone on to take the fashion arena by storm

Founding her own lingerie and loungewear label, Savage x Fenty, and collaborating with top luxury brands like Manolo Blahnik, Dior and Chopard.

While Rihanna would later take some time away from the brand to explore other exciting ventures (read: beauty line, Fenty Beauty), following her Super Bowl appearance earlier this year, Puma took to social media to announce the return of their collaboration with Rihanna and her Fenty brand.

Rihanna’s first partnership with Puma ended in 2018. On March 1, Puma shared the news in a two-word press release that simply read, “She’s back.”

Ahead, take a look back at the singular Rihanna Fenty Puma partnership.

The initial launch of the Fenty Puma Creeper sneakers actually crashed Puma’s website. The hit platform style would continue to sell out in every colorway and variation and earned her the Shoe of the Year Award at the FNAAs in 2016. Stars like Cara Delevingne, Gigi Hadid and The Weeknd have all been seen in the style.

“In my wildest dreams, I never would have imagined an honor like Shoe of the Year,” she told Footwear News in 2016. “It means so much to me to make a mark like this in the shoe and sneaker industry and to have so many people share my love for the Creeper.”

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Source: USA Today