The megastar’s latest album ‘Cowboy Carter’ has been thrilling audiences worldwide with its Country anchoring and eclectic mesh of sounds.
One of the songs that has the masses buzzing the most is the Post Malone collaboration ‘Levii’s Jeans’ – which creatively gives a nod to Levi’s Jeans within its romantic narrative.
Its immediate popularity is resonating fiscally too.
On the back of the buzz, Levi’s stock rose 20% this week.
Reflecting on the jump, Levi Strauss CEO Michelle Gass said in a statement:
“I would just say that denim is having a moment and the Levi’s brand is having a powerful moment around the world.
One of the things that really is significant about the Levi’s brand and we place a lot of emphasis and investment is making sure that Levi’s brand remains in the center of culture.
And I don’t think there’s any better evidence or proof point than having someone like Beyoncé, who is a culture shaper, to actually name a song after us.”
The remark comes after the Levi’s brand toasted the song upon release by changing their logo to reflect its unique spelling on social media
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Source: CNN
