Welcome to Fenty Beauty’s Playground. An electrifying live immersive experience where guests become superstars in an unforgettable collective film. 1.7 billion impressions so far!

WHY If you produce a launch campaign for Rihanna, it better be ground-breaking. 

Fenty Beauty by Rihanna was launching globally and Sephora asked Wildbytes to design.

And produce a launch campaign and event that would raise the bar and explode on social media. Fun challenge ahead…

WHAT We produced the World’s First Live-Created Fan Campaign. 

An urban-styled edgy launch event in which fans and influencers were empowered to become the stars of the campaign alongside Rihanna.

Through a series of striking shooting sets inspired by Fenty Beauty products.

We harnessed cutting-edge technology to create an unforgettable multisensorial experience. 

Using a custom-made, high-tech digital film pipeline, we were able to edit footage of fans posing and playing in the Fenty universe in real-time. 

The result was an instantaneous, high-end fashion film, people could not believe was being made live.

The launch event went nuts online generating 1.7 billion impressions so far. After all, there is a movie star inside all of us!

FENTY BEAUTY’S PLAYGROUND

A multisensorial experience for guests to party and get lost in a labyrinthic maze of makeup stations, urban-styled video installations and film shooting sets.

THE SETS

Three film shooting sets carefully crafted as life-sized Fenty products. The event guests became superstars in them.

THE FILM

Using a custom-made, high-tech digital film pipeline, Wildbytes edited footage of fans posing and playing in the Fenty universe in real-time. The result was an instantaneous, high-end fashion film.

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Source: USA Today