Stacey Solomon, the beloved TV personality and social media star, is making big moves in the business world.
Known for her down-to-earth charm and DIY expertise, the 35-year-old is set to expand her already impressive empire with a new venture inspired by her family home, Pickle Cottage.
The star of Sort Your Life Out has filed to trademark the name “Pickle Cottage,”
and if approved, the brand could encompass a wide range of products, from cosmetics to furniture, significantly boosting Stacey’s fortune.
A Home that Became a Brand
Stacey and her husband, actor Joe Swash, 43, moved into their stunning £1.2 million Essex property in 2021.
The mock-Tudor home, known as Pickle Cottage, sits on 2.5 acres of land and includes an outdoor swimming pool and multiple bedrooms. Since then, Stacey has shared her love for home organization and DIY projects with her massive social media following. The house has become more than just a home; it’s a key part of her brand. Fans have fallen in love with her tasteful home makeovers and tips for creating a cozy, functional living space. Now, it seems that Stacey plans to take Pickle Cottage to the next level by turning it into a fully-fledged brand.
The trademark application for Pickle Cottage suggests that Stacey’s business strategy will include a range of products. These may include cosmetics, candles, furniture, children’s toys, and even children’s books. This move capitalizes on the popularity of the home and will allow Stacey to reach even more people, especially those who admire her organizational skills and design taste.
A Family-Centered Business
Stacey’s family plays a central role in her life and career, and Pickle Cottage is the heart of it all. She lives there with Joe and their children: Zachary, 16, Leighton, 12, Rex, 5, Rose, 3, and Belle, nearly 2. The couple’s home has become a symbol of family life, comfort, and love. Stacey has built a connection with her audience by sharing glimpses into her personal life and offering tips on everything from home decor to parenting.
This connection is about to deepen even further with the upcoming documentary series featuring Stacey and Joe’s life at Pickle Cottage. The series will give fans an inside look at the couple’s family life and the ongoing renovations at their home, allowing viewers to see how their dream home has evolved over time. It’s a clever move, as it aligns with Stacey’s desire to build a business rooted in her personal story, one that fans have come to cherish and connect with.
Building a Business Empire
Stacey’s success in the business world is already well-established. After gaining fame on The X Factor in 2009, she has proven herself as a savvy entrepreneur. Her ventures include a bestselling book, a clothing line, and a homeware collection. Her company, Key Map Entertainments, was valued at nearly £3 million in 2024, and she’s recently expanded her reach with Belle & Rose Ltd, a cosmetics company named after her youngest daughters.
Despite her growing empire, Stacey has always been transparent about her true passion: spending quality time with her family. In a recent interview on the Glad We Had This Chat podcast, she revealed that her ultimate dream is to be a stay-at-home mom. While balancing business and family life, Stacey is mindful of the need to create a healthier work-life balance. She’s candid about feeling that her busy career caused her to miss out on her older children’s early years, and now that her eldest son, Zachary, is nearing adulthood, Stacey is at a turning point in her life.
A Heartfelt Connection to Pickle Cottage
Stacey’s love for Pickle Cottage is evident in every aspect of her life. Her home represents more than just a place to live—it’s a symbol of her journey from growing up in Dagenham to creating the family home of her dreams. As she continues to expand her business, it’s clear that Pickle Cottage is at the center of it all. The upcoming documentary series will offer fans a closer look at how the house and the brand have come together, giving Stacey an even larger platform to share her family’s story.
With the trademark for Pickle Cottage and the release of her documentary, Stacey Solomon is on track to make this next chapter her biggest yet. As she balances family life with her entrepreneurial ambitions, there’s no doubt that Pickle Cottage will continue to hold a special place in her heart—and in the hearts of her fans. The brand is set to grow, and it’s just the beginning of a new era for Stacey and her family.
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