The Apprentice star reprimanded by bosses over ‘racist language’ accusations – after dramatically quitting the show

A shocking turn of events has unfolded on The Apprentice, as one of this year’s candidates, 

Dr. Jana Denzel, decided to leave the competition after being reprimanded over his use of allegedly racist language. 

The cosmetic dentist reportedly used the term “coloured” to describe a Black person during a task, prompting concerns among his fellow contestants and show bosses.

According to reports, the incident occurred while Jana’s team was brainstorming ideas for a marketing campaign. 

The discussion revolved around creating a character that embraced diversity and inclusivity, 

but when Jana allegedly used the outdated term, it reportedly upset two female contestants on his team.

While some team members immediately addressed the remark, the issue was later escalated to the production team, who took action by pulling Jana aside for a discussion. 

The BBC confirmed that the matter was dealt with and that Jana underwent diversity training to better understand the offensive nature of the term.

Jana Denzel’s Sudden Exit Stuns Lord Sugar

The controversy surrounding Jana’s remark made headlines just as news broke that he had chosen to quit The Apprentice, leaving Lord Sugar and the rest of the cast stunned. However, the BBC has firmly stated that his departure was unrelated to the incident involving his language.

A spokesperson for The Apprentice issued a statement confirming that they had taken appropriate action regarding the comment:

“We were made aware of an ill-informed comment made by Jana during the process and action was taken. Whilst we have made it very clear to Jana that his use of language was not acceptable, we are confident there was no ill-intent behind it and the concerns of all parties involved have been addressed and resolved. Jana withdrew from the process for completely unrelated and separate reasons, and he has our full support.”

Despite the official statement, speculation continues over whether the controversy influenced Jana’s decision to leave. His exit is expected to air in episode five of the current season.

Past Incidents of Sensitive Language on the Show

This is not the first time The Apprentice has faced scrutiny over issues of race and sensitive language. Earlier in the season, candidates were reportedly given warnings regarding language use in a task that also touched on matters of diversity.

Last year, the show was embroiled in a separate race row when former contestant Shazia Hussain alleged that she had been racially bullied during her time on The Apprentice. She claimed that tensions arose when she named a cartoon giraffe “Yogita” during a task, a decision that some of her teammates opposed, arguing that young children would struggle to pronounce the name.

Shazia later stated that she felt she was verbally mistreated by some contestants, which led her to request to leave the show’s living quarters. Despite a diversity specialist being brought in to mediate, she felt that her concerns were not adequately addressed.

A spokesperson for the BBC responded at the time, saying:

“The Apprentice has a zero-tolerance policy on any kind of bullying or threatening behaviour. As soon as Shazia raised a concern, an investigation was conducted and she received in-person support from senior members of the production team.”

A Pattern of Contestants Leaving the Show

Jana Denzel now joins a growing list of contestants who have left The Apprentice voluntarily before facing the boardroom. Last year, Shannon Martin walked away from the process, explaining that she felt it wasn’t the right environment for her.

Similarly, Reece Donnelly was axed from the competition after breaking show rules by consuming alcohol on a flight to Dubai, while Shama Amin stepped down in 2022 due to her struggles with rheumatoid arthritis.

Producers have insisted that Jana’s exit was purely personal and had nothing to do with the reprimand over his language. A source close to the show suggested that some candidates only realize after entering the process that The Apprentice is not the right fit for them.

“One contestant this series decided to leave the competition early, telling Lord Sugar ‘this isn’t for me,’” a TV insider revealed. “It came as a total shock in the boardroom, but some believe the candidate wanted to avoid the potential embarrassment of being fired.”

With his departure set to air soon, viewers will be eager to see how Lord Sugar reacts to yet another candidate walking away from the opportunity to become his next business partner.

Jana Denzel’s Career Outside The Apprentice

Before joining The Apprentice, Dr. Jana Denzel was already a well-established cosmetic dentist with a thriving practice on London’s prestigious Harley Street. He has built an impressive client list, including A-list celebrities and Grammy Award-winning musicians.

Jana had hoped to use The Apprentice as a platform to expand his business globally with Lord Sugar’s £250,000 investment. However, with his unexpected departure, it remains to be seen what his next steps will be.

Although the BBC has downplayed the controversy, this latest incident raises ongoing conversations about diversity, inclusivity, and language sensitivity in reality television. With Jana now out of the running, the competition continues to heat up as remaining candidates battle for Lord Sugar’s approval.

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