Point (being made by everyone on the Internet today): The new Nike commercial featuring Tiger Woods and Rory McIlroy is awesome.
Counterpoint: In that commercial, Tiger Woods and Rory McIlroy are just big ol’ jerks for screwing up people’s breakfasts, lunches, high-rise windows and weddings.
Their debut commercial together, called “No Cup Is Safe,” features the players trying to one-up each other on a driving range
by hitting shots that land in various inopportune places, like glasses, bowls and through windows.
It’s a funny concept, until you put yourself in the shoes of that bride. It’s bad enough she has to get married at mid-morning on a weekday.
Now her first dance is overshadowed because Tiger and Rory are trying to see whose drives are bigger? That’s rude, y’all.
The golfers violated the first rule of weddings: Never upstage the bride. That’s why I didn’t break dance at my reception. It would have been too epic for the crowd to handle.
And what about the poor woman whose soup is ruined by Tiger and Rory’s shot? It’s hard enough to order soup in a restaurant these days. Half the time, the only options are boring standbys like chicken noodle and clam chowder. Sometimes they have daily options and the menu taunts you by showing that the chicken tortilla soup is available on Tuesdays. Well, I’m not here on Tuesday! I’m here on Wednesday! And split pea ain’t gonna cut it. But you go about your day and order the soup, because soup is delicious, and then – BOOM – a millionaire puts a golf ball in your lunch?
I pray the guy on his iPad didn’t have anything good in that cup, if you catch my drift. Then the comedy turned farce becomes a tragedy.
None of this mentions the total lack of regard for safety shown by Woods and McIlroy. As my fictional, glass-eyed southern uncle used to say, “it’s all fun and games until someone loses a peeper.”
The commercial is great, I should note. The playful jabs (“Dude, is that your real hair?”), competitive camaraderie and Woods getting a small victory in the end (was that part of McIlroy’s lengthy Nike negotiations?) make it another in a long line of classic Nike spots.
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Source: The Wall Street Journal
