As Hermione Granger in the Harry Potter films, she is used to dealing with all sorts of revolting potions.

But now Emma Watson is to be associated with a far more enchanting concoction – as the new face of the Chanel fragrance Coco Mademoiselle.

The 18-year-old actress has signed a two-year contract worth £3million with the French fashion house to promote the brand.

Miss Watson, who became a household name in the films based on JK Rowling’s books, has signed up with leading model agency Storm, which is thought to have secured her first major campaign.

It is understood that she will replace Keira Knightley, 23, whose contract with Coco Mademoiselle ends this summer. 

Sources said Chanel is creating a new role for Miss Knightley who, in her latest advert, poses provocatively with just a bowler hat covering her modesty.

A source said Miss Watson’s appointment will be announced next month. ‘Emma has been excitedly telling friends that she is going to be taking over from Keira.

Emma has been slowly integrated into the Chanel brand.

They have been dressing her for film premieres and parties over recent months to see if she is the right fit.

Once it became clear she is growing into a beautiful young woman and wears the Chanel brand so elegantly, they had to sign her up. Chanel realises it is important to target a young audience.’

It is understood that Miss Watson’s bosses at Warner Bros, which makes the Harry Potter films, have given their full backing to the deal.

As the face of Coco Mademoiselle, Miss Watson, who earns £2million a movie, follows in the footsteps of Kate Moss, who was signed up in 2003 but dropped the following year in favour of Miss Knightley.

A spokesman for Miss Watson last night declined to comment.

Emma Watson’s career continues to reach new heights as she takes on the role of the new face of Chanel’s Coco Mademoiselle fragrance. With a two-year contract worth a stunning £3 million, the 18-year-old actress is poised to make a splash in the world of high fashion.

Known for her role as Hermione Granger in the Harry Potter films, Watson’s transition into the world of luxury branding signifies a new chapter in her career. Her partnership with the iconic French fashion house is a testament to her growing influence and star power.

Replacing the likes of Keira Knightley, Watson is set to bring a fresh and youthful energy to the Coco Mademoiselle brand. Her natural elegance and charm make her the perfect fit for Chanel’s target demographic of young, sophisticated consumers.

With the full support of her Warner Bros team, Emma Watson is set to captivate audiences both on and off the screen. Her foray into the world of high-end fashion only serves to solidify her status as a true icon of her generation.

Stay tuned for the official announcement of Emma Watson’s partnership with Chanel. This exciting collaboration is sure to set the fashion world abuzz and further establish Watson as a force to be reckoned with in Hollywood and beyond.

Emma Watson’s new role as the face of Chanel’s Coco Mademoiselle fragrance marks a significant milestone in her career. The young actress, known for her role as Hermione Granger in the Harry Potter films, is set to bring her unique charm and elegance to the iconic fashion brand.

With a lucrative two-year contract worth £3 million, Watson’s star continues to rise in the world of high fashion. Her transition from blockbuster films to luxury branding demonstrates her versatility and appeal to a wide audience.

Replacing Keira Knightley as the brand ambassador for Coco Mademoiselle, Watson is poised to attract a new generation of consumers. Her natural grace and sophistication make her a perfect fit for Chanel’s image and target market.

Backed by her Warner Bros team, Watson’s collaboration with Chanel is a testament to her growing influence and status as a rising star in Hollywood. Fans can expect an official announcement of this exciting partnership in the coming months.

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Source: CNN