Actress Emma Watson and her brother Alex Watson have launched a new gin that promises to bring ‘an elegant taste of the Chablis wine region’ to the UK.
The gin, called Renais, has been designed to capture the essence of the Chablis region’s terroir by drawing on the traditions, techniques and ingredients of the land.
Company CEO Alex, who previously held the position of on-trade customer marketing manager at Diageo, led the brand’s production process.
The siblings chose to launch the gin after being inspired by childhood trips to the family’s vineyard, Domaine Watson, in Chablis, France, which their father has operated for more than 30 years.
Speaking to The Spirits Business, Alex said: “Chablis is famed for its mineral quality provided by the Kimmeridgian and Portlandian soil shelf that it sits on top of.
They’re essentially packed full of fossilised sea life which helps impart that unique mineral flavour profile to the wine.”
Renais’ base spirit is made with ‘up-cycled’ grapes – by-products from the vineyard’s wine-making process – which are distilled in small batches for quality.
“We steep the spirit in Kimmeridgian rock to create a distillate, which is then blended into our liquid and supplemented with a pinch of rock salt to help replicate that mineral and slightly saline flavour you’d pick up from a Chablis wine. It’s completely mad, and when we first tried the spirit that had been blended with the terroir, we were amazed by how much flavour it actually imparts.”
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Source: USA Today
