Meghan Markle has given fans a glimpse into her personal passions as she gears up to launch her highly anticipated lifestyle brand. 

The Duchess of Sussex, 43, recently revealed that the brand, originally called American Riviera Orchard, will now be known as As Ever. 

Through this venture, Meghan aims to share products and experiences that reflect her love for food, gardening, and hosting.

Meghan Shares Her Vision for “As Ever”

Alongside a newly released Instagram video, Meghan penned a heartfelt message detailing what followers can expect from this latest chapter in her career. 

She expressed that As Ever is a true reflection of her personal interests and the things she cherishes most in life.

“This new chapter is an extension of what has always been my love language, beautifully weaving together everything I cherish – food, gardening, entertaining, thoughtful living, and finding joy in the everyday,” Meghan wrote.

She further teased the brand’s upcoming offerings, assuring fans that she would provide behind-the-scenes updates leading up to the official launch.

“I will keep sharing behind-the-scenes tidbits with you here as we ramp up to launch, and I can’t wait for you to get your hands on everything we’ve been creating,” she added.

A Fresh Look at Meghan’s Lifestyle Brand

While an official launch date for As Ever has yet to be announced, the brand is expected to debut in the near future. The only product Meghan has hinted at so far is a jam, which is set to be available for purchase once the website goes live. According to reports from The Express, this is just the beginning of what will likely be a diverse range of products designed to promote elegant and mindful living.

A Stylish Introduction to “As Ever”

In the Instagram video, Meghan radiated effortless elegance in a crisp white button-up shirt paired with classic jeans. The short clip, which is believed to have been filmed at her and Prince Harry’s Montecito home, captured a glimpse of her refined aesthetic.

Adding a sentimental touch, Meghan wore a delicate red heart necklace, hinting at her love for thoughtful, personal details—an element that may be reflected in her upcoming brand.

Although Prince Harry did not appear on camera, his voice could be heard at the beginning of the clip. In a brief but sweet moment, he confirmed to Meghan that the camera was rolling, reinforcing the couple’s supportive dynamic.

Life in Montecito and Future Plans

Since stepping down from their roles as senior working royals in 2020, Meghan and Harry have built a life in California, where they reside with their two children, Prince Archie, 5, and Princess Lilibet, 3. Their Montecito home has served as a peaceful retreat and the backdrop for many of their projects, including Meghan’s new venture.

Over the coming months, more details about As Ever are expected to be unveiled, offering further insight into Meghan’s vision for the brand. Fans can anticipate a mix of carefully curated lifestyle products designed to bring elegance and joy into everyday life.

With her focus on food, entertaining, and mindful living, As Ever is shaping up to be an authentic reflection of Meghan’s personal values—one that invites her followers to share in the things that bring her happiness.
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